Manulife One

Manulife Financial has a mortgage product that’s so flexible and different, it’s almost not a mortgage. The problem is, every bank promises they’re different. With no money for TV or even print, we had to crank up the intrigue. These videos worked so well that people voluntarily watched longer explanations of how Manulife One works. This campaign grew their business by 30% in a single year (tripling expectations). It also won Gold at the Canadian Marketing Awards, which reward a combination of creative excellence and business results.