Lexus

Lexus wants people who normally buy midrange cars to “move up” to their brand. My question was, why should someone splurge now? I wanted a reason with emotion, but also rooted in logic. That reason is the self-driving car of the near future. Soon we’ll all be passengers, so the next car you buy just might be the last car you actually drive. If these are your last years of driving, make the most of them by driving a Lexus. 

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The teaser campaign that shocked parents and changed minds.

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Sometimes I stretch a budget so far, I do the puppetry.