Plan International Canada

Gifts of Hope really do change lives. We wanted to create a commercial that talked passionately about that transformative power, without being preachy or heavy. So we delivered the message through the most tragically useless gift of all time, Billy Bass. The budget was practically non-existent and I had to do the puppetry myself. This was a deeply personal project and I was so happy it worked, earning more than double previous videos.

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The obligatory car commercial. Now with an actual idea.

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The tagline that helped an upstart agency win a major upset.